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Sales from the SoC Business Unit comprised approximately 38% of semiconductor sales in the fiscal year ended March 31, 2008. Both the ASSP (application specific standard product) and ASIC (application specific integrated circuit) businesses are part of this business unit.
The unit is largely focused on the digital consumer area. In particular, the unit strives to speed the development and achieve the timely launch of appealing products that combine NEC Electronics' strengths in graphics-processing technology and low power consumption.
Some of the core products are the EMMA series of graphics-processing system LSIs for digital consumer electronics, system LSIs for printers and digital cameras, and chips for game consoles.
Going forward, the SoC Business Unit will continue to create highly competitive products in today's global market as it works to expand business, especially in the digital consumer market in Asia, with particular focus on the rapidly growing Chinese market.
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